Strategy, tactics, and stories about online reputation, customer experience, and Google reviews — for Indian businesses.
The new rules of local search are here. Most restaurants don't realize that Google now ranks businesses with 50+ reviews 3x higher in local map results. Here's what changed and how to catch up.
Read articleWhere you place your QR code matters more than you think. Get this wrong and reviews stay flat. Get it right and they double.
Read article →The hidden cost of a mediocre Google rating, calculated. Plus the math on what it takes to move from 4.2 to 4.6.
Read article →Three templates, two principles, one rule. Turn angry customers into loyal advocates with smart public replies.
Read article →From Google Business Profile to Instagram strategy, here's everything Indian salon owners need to dominate local search.
Read article →October-February is your goldmine. A simple system to capture every happy bride's review before she leaves your salon.
Read article →Google quietly updated their review guidelines this year. Here's what's allowed, what's not, and how to stay safe.
Read article →One email every Monday. Practical insights, no spam.